TheChive, the site that has built a legion of young male fans with its mix of edgy humor, wacky videos and pictures of scantily clad girls, is officially going cruising.
The web publisher has signed a deal to distribute video content on Royal Caribbeancruise ships. Specifically, Chive videos—mostly licensed short clips featuring a healthy blend of stunts and pratfalls—will be streamed in five hour blocks on LED screens on the pool deck of all 25 ships in the Royal Caribbean fleet, as well as two ships managed by the cruise company’s sister brand Azamara Club Cruises.
The nautical distribution deal is the latest expansion of Chive TV, a programming network introduced this past spring that delivers the same five-hour block of video to more than 1,300 bars across the U.S., along with ads.