The first time you visit theCHIVE.com, it’s pretty easy to get distracted. The Austin-based website puts a heavy emphasis on the first two parts of its unofficial motto, “hotness, humor and heart,” with an endless feed of funny slideshows and sexy selfies on its homepage.
But you’d be amazed what they do with heart. To date, Chive Charitieshas raised $6.5 million for individuals and organizations battling everything from PTSD in war veterans to funding cuts for fire brigades.
Executive Director Brian Mercedes says the altruism is driven by the site’s user base, which accounts for 1.3 million unique visits per day.
“Part of Chive Charities’ mission is to inspire a new generation to make a difference in the world and make it a better place, even just 10 percent happier if we can,” he said. “[Chive Nation] puts worthy recipients on our radar. They are the ones that help us with many of our charitable campaigns when we need a presence on the ground.”
84 cents of every dollar goes to charity initiatives, an enviable metric for any 501(c)(3), let alone one spun off an entertainment blog.
That entertainment blog was created in 2008 by John and Leo Resig, two brothers from Indiana whose gift to the Internet is an online community where people have to be civil to one another instead of devolving into flame wars in the comment sections. The content would be fun and casual, even lowbrow at times. The community had to be positive.
Chive users answered the call and then some, forming hundreds of offline chapters and real-life friendships over beer and barbecues. The so-called Chive Nation self identifies as goofy misfits and hooligans, and they look out for each other.