Recoil developer Skyrocket Studios has teamed up with photo entertainment site theCHIVE to create a series of videos and community events around what they hope to be the biggest retail launch of this holiday season.
Recoil is one of those games you have to try to fully understand. Players attach their smartphones to plastic weapons both physically and with Bluetooth, then connect to a provided WiFi router to track movements and damage. It’s essentially the cops and robbers game you played as a kid, souped up with modern technology. The AR game can be played indoors or outdoors in an area ranging up to 500 feet. While the game is already at retailers, Skyrocket will begin an aggressive marketing push beginning August 15.
In an interview with AListDaily, Albert Briggs, vice president of sales and brand strategy at theCHIVE, and Craig Mitchell, senior director at Skyrocket Games discussed millennial marketing, building a community around a brand and how cool guys never look at explosions.
“I think there’s going to be a lot of depth and strategy to a game like Recoil that we want to show off to a lot of people,” said Mitchell. “I think there’s a big part of building credibility to this product early on. It ties into our strategy of why we showed it to IGN and why we showed it to Gizmodo and CNET and taking it to [San Diego] Comic-Con. We’re building credibility around the product so it’s not perceived as, ‘Oh it looks like laser tag.’”